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金融行銷學程
金融行銷學程*全英文授課
Program in Financial Services Marketing (English-Taught Courses)
 
「金融行銷」又稱為「財務行銷」,包含了銀行、保險、基金、信託、投顧與證券等各金融業的行銷。透過了解金融產業及產品的特性,將行銷及消費者行為等理論帶入,進而滿足顧客財富管理、風險管理、權益保障等需求,並創造公司利潤。
本學程有兩大主軸:財務學及行銷學。透過課程,學生可學習到行銷理論、消費者行為、財務環境及服務以及相關法律規定。
Financial Service are the economic services provided by the finance industry including banks, insurance companies, stockbrokerages, investment funds, etc. Given the characteristic of financial services, this course introduce the theory of marketing and consumer behavior and further applied in the financial service industry.
The program mainly consists by two part: financial and marketing related theories. Program and courses enable students to understand the theory of marketing, consumer behavior, financial environment and services, and related legal provisions.

 

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